Event & Marketing Coordinator

Event & Marketing Coordinator

We are seeking a highly organized and experienced Events & Marketing Coordinator to join our dynamic team. The ideal candidate will have a passion for health and wellness and a background in managing consumer events. This individual will be a creative, well-rounded marketing professional with at least 2 years of marketing experience and event management.
 

PERKS:

• Competitive wage range of $50,000 to $65,000 annual salary
  • The compensation offered for this position will take into consideration location, education, skills, experience, and other factors
• Flexible benefit package (Comprehensive package and health spending account) 
• Up to 25% store discount
• Education allowance
• Free swag (products, food, clothing + more)
• Share in some laughs, air high-fives, and fun each day

WHAT YOU’LL BE DOING:

This role is highly focused on the overall strategy and implementation of our event program, including creation and execution of detailed event marketing plans.

• Oversee the planning, coordination of our annual calendar of events which includes wellness talks, workshops, sales, grand openings and other events in-store and online.
• Support the planning and execution of in-store events, collaborating with stores, internal teams and external vendors to ensure effective store-level execution and deliver exceptional experiences that foster brand loyalty and drive store traffic and sales.
• You should be comfortable facilitating events in-person and online and being the customer-facing brand representative. You will host webinars, occasionally moderate discussions, and manage the recording of sessions, addressing technical issues when they arise.
• Platform Management: Utilize platforms such as WebinarJam, Zoom, and Instagram Live to set up events, manage registrations, and publish event details.
• Develop detailed event timelines, budgets and work back schedules to ensure seamless execution of events on time and on budget.
• Regularly communicates with key stakeholders on upcoming events, including our level of involvement, event objectives and key activities taking place on-site.
• Provide support to store teams including coaching and providing feedback for development. 
• Track, measure and report on event successes while providing insights and recommendations for improving future events and engagements.
• Flexibility to work evenings and weekends as required by event schedules.
• Assist stores with planning and execution related to community events, including development and production of promotional activities and materials.

• Cultivate relationships with key community partners and identify sponsorship opportunities that maximize brand exposure and align with our values.

• Manage all aspects of event promotion including development of event marketing plans, creative briefs, project plans, and in-store activation.
• Collaborate with marketing team to manage social media channels and develop relevant content for website, email marketing and other digital platforms in order to promote events and engage the community.
• Maintain consistent brand standards and messaging both internally and externally.
• Act as liaison for our nutritionist program in-store, evaluating and optimizing its effectiveness on an ongoing basis and collaborating with our nutritionists to enhance the offering where possible.
• Provide support to other marketing programs as needed.

REQUIREMENTS:

• Bachelor's degree or diploma in Marketing, Communications or Business Administration, or equivalent relevant post secondary education paired with retail even experience
• 2 - 3 years experience in marketing environment with a successful track record of organizing and promoting successful events 
• Experience with social media integration for events
• Strong communication skills with an emphasis on ensure clarity of messaging
• Tech savvy
• Experience working with an in-house marketing or communications group would be considered a strong asset

YOU CHECK ALL THE BOXES IF:

• You love organizing events right from the ground up - you get a thrill out of ensure every aspect of event promotion is executed to perfection
• You have a high attention to detail and you thrive as an independent contributor as part of a collaborative team
• You are open to new ideas or challenges that may come your way
• You thrive on building and nurturing business and community relationships
• You can easily adapt to shifting priorities and managing multiple priorities and you thrive on meeting regular deadlines
• You live within daily driving distance of our Vernon Head Office

Put your passion into work that matters with a growing, BC-based company committed to be a better company for our customers, our employees, and the planet. We’ll surround you with a great team and a supportive learning environment where you can grow and thrive.

Nature's Fare Markets is an equal opportunity employer and as such we strive to foster a workplace where individual differences are recognized, appreciated, and respected.

Apply online today!